Monday, September 19, 2011

Products and Scientific Cases


Products and Services: Does the website introduce the web viewer to a stock broker that can deliver real time information over the phone, via email, or online in a chat room? Does your website help college bound student prepare for their SAT tests? Dot com companies were given millions of dollars to buy ads on Super Bowl Sunday? Did all the viewers watching the Super Bowl have computers? How many of the viewers on Super Bowl Sunday sent emails? 


Nanotechnology. The company I joined had the world’s best product with services to match. I will forever be grateful to the designers at Digital Instruments, which is now the future home of Veeco. The products centered around nanotechnology. The demand was high. The company could easily call itself the world leader in atomic force microscopes. The company held classes for experts from around the globe. Scientists from Russia, India, and China, joined the classes held. The experts wrote papers and served the application notes on the website. There were multiple websites. Professors had their own websites. Semiconductor, biology, tips for the microscopes, this information was updated on a daily basis. 


Scientific Cases, the scientist shared their information around the planet. The planet was impressed, so they bought a microscope. Shipments were delivered from the building I was in.


Training was also made available online. University professors, atomic scientists, and nuclear physicians with Ph.D diplomas, came to the company to be trained. They stayed in hotels, went out to dinner, some rented cars and drove along the coast of California when they weren’t studying. The building became a school training scientists on how to use the instruments. Back in Moscow, New Delhi, and Hong Kong, the teachers were teaching their students to use the instruments. The scientists were talking about the glories of the Nanotechnology purchased from our company. Those students went on to buy our product. 


Application Notes, the products had applications. The atomic force microscopes were a learning tool. Professors learned and published their notes for various applications. The application notes were constantly updated. 


Support was given by listing phone numbers for technical staff, trainers, and the sales force. 24 hour support was given. Email addresses were provided online. The company provided key support. 


Nanotechnology Vertical Portal: Nanotechnology news, services, products, designs, application notes, Nanotechnology Biology, Nanotechnology instruments, tips, lenses, and Nanotechnology software. The website was a vertical portal for the technology centered around nanotechnology. The headquarters in New York City acquired the Santa Barbara business. I was asked to come visit the Long Island operation. They had a meeting set with Microsoft in Bryant Park on 42nd Street. In 2001 on the Fourth of July, I went to stay with the Vice President of Charles Schwab International Electronic Brokerage four blocks form the World Trade Center on Church Street and Chambers in Tribeca. Within two days, I had a new apartment, new job to go with it, and broke my lease at the Santa Barbara property. I flew back to Santa Barbara, signed off for the move to New York City, and flew back to Manhattan to start creating portals of my own NYC Writer, NYC Portfolio, NYC English. Before that I bought Los Angeles Portfolio, Las Vegas Portfolio, I was going to corner the market on Portfolios with the suffix for port as in door used in the word, doorway. 

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