Colorado has the Rocky Mountains, ski resorts in winter and challenges to the athlete in summer. Colorado has a distinct niche. There are companies with commodities. Stores that specialize in snow gear, winter vehicles such as snow mobiles, and ski lodges selling products for sloping down mountain fast with graceful elegance. Why not use the marque, Colorado USA? Sounds like the name of an American made truck, Colorado USA. The Centennial State name taken from the red color observed in the sands of the Colorado River by the Spanish explorers. Denver is a distinct capital nicknamed the Mile High City. The elevation is a mile above sea level. Why not market this information to the French so that they will fly in from France? How about engaging with our South American neighbors in Argentina? Denver has shopping, ski slopes, tours by Amtrak train to Chicago, San Francisco, and rides via road trips south to Santa Fe, New Mexico. Photography books have been written and sold on the car trip from Denver, Colorado to Santa Fe, New Mexico. Why are the tourists centers not pointing out the brand name Colorado USA?
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