Aggressive Negotiations

Colorado need not be shy. Instead of appearing moderate with an inferiority complex, fight back with a superiority complex. Capitalize on great American authors that invited Hollywood celebrities to their cabins to hobnob like the exchange between Johnny Depp and Hunter S. Thompson. Where did Donald Rumsfield go when he retired as Secretary of Defense? Colorado. Not Connecticut, Florida, or Texas. The leader with all the answers was seen by citizens taking a pubic bus into the city of Denver. Why is Colorado not running with these stories? The leaders turn Denver into a destination. Corporate giants play in Vail. Nobel prize winners want to lecture at the University of Colorado in Boulder. The Aspen Idea Festival brings in tech giants from Microsoft, Facebook, and the Founder of Huffington Post. Recruits want to enlist in the Air Force where they can earn their wings in Colorado Springs. Focus is on exceptionalism. Write books about the tremendous retirement benefits by communicating with the baby boomers across the United States, “Colorado stands for quality. Colorado’s infrastructure is evolving to meet the needs of a new generation of retirees. Colorado’s brand speaks for itself once you get the tourists to walk through Colorado’s amazing cities, but aggressive negotiations must take place to get the people here by plane, train or automobile so that tourists can experience the wonder with their own eyes. The naked breathtaking views. The shopping amongst quaint vintage bookstores with classic wooden shelves. Yes, the Tattered Cover Bookstore is famous, but I heard about the history in Las Vegas, Nevada without setting foot in the Tattered Cover. How did this news about the famous Denver bookstore reach me by word of mouth in Nevada? The single entity, the bookstore, markets its brand better than the entire town of Boulder, Colorado.